For retail and distribution

Wholesale supply for stockists, showrooms and distributors across the Gulf. Stock held in Sharjah, so a reorder is a delivery date rather than a shipping schedule.

10
Categories
2
Divisions
Sharjah
Stock held

What sells where

The division pages sort by product. This sorts by the shelf you are filling.

Channel Flooring Home linen What decides the order
Home textile retail Not applicableBed Linen · Towels · Bathrobes Colour range and pack sizes. The shelf sells on feel and on what matches.
Flooring showroom Carpet Tiles · LVT · SPCNot applicable Sample boards and display stock, because nobody buys a floor from a photograph.
Department store Not applicableCarpet · Cushions and Throws Seasonal drops and a colour card that holds across reorders.
Hotel supply distributor All five flooring linesAll five linen lines Volume pricing and whether stock is held or made to order.
Online and marketplace LVT · SPC FlooringTowels · Bed Linen Carton dimensions, weights and imagery you can list with.
Contract furnishing Wall to Wall · Carpet TilesBed Linen · Terry Lead time against a project date rather than a stock date.
Regional export All five flooring linesAll five linen lines Container quantities, packing and documentation.

Where the range already goes

True Marketing supplies the same range these groups already use

Hotel groups supplied by the mill worldwide. We hold the same range for the Middle East.

Explore all clients →
  • Marriott
  • Hilton
  • Hyatt
  • IHG
  • Wyndham
  • Radisson
  • Sheraton
  • Westin
  • Taj Hotels and Palaces
  • Oberoi Hotels and Resorts
  • Novotel
  • Disney

Trademarks are the property of their respective owners.

The two halves of the business

See all categories →
Lounge with grey carpet tiles, armchairs and a large window

Flooring

Carpet tile, SPC, LVT, wall to wall and raised flooring. Specified against traffic rating and fire class, and fitted around a building that stays open and trading.

View the division →
An unmade bed in white and taupe linen in soft morning light

Home Linen

Bed linen, towels, bathmats, robes, carpets, cushions, and throws tested for weight, construction, and durability after 50 commercial laundry washes.

View the division →

What to settle before the first order

Written for a buyer who has to hold stock and reorder against it.

  1. Held in Sharjah, not shipped on order

    Stock in the region means a reorder is a delivery date rather than a shipping schedule. Ask what is held and what is made to order before you commit shelf space.

  2. Colour has to hold across reorders

    A colour card is only useful if batch two matches batch one. Agree the standard and the tolerance at the first order, not at the third.

  3. Minimum order moves by line

    It is not one figure across the range. Terry, bed linen and flooring each carry their own, and the number changes with colour and construction.

  4. Packing decides your handling cost

    Carton dimensions, weights and units per pack are what your warehouse and your listings need. Ask for them in the range list rather than after the first pallet.

What stockists ask

Do you hold stock in the UAE or is everything made to order?

Stock is held in Sharjah. What is held against what is made to order varies by line, so tell us the categories you want to carry and we will answer against your actual range.

What is the minimum order quantity?

It moves by line, colour and construction. Send the categories and quantities you have in mind and we will quote against them.

Will colour match across reorders?

We agree a colour standard and tolerance at the first order, so later batches are checked against it.

Can you supply carton dimensions and weights?

Yes. They are in the range list for each line, along with units per pack.

Do you offer exclusive territory or category terms?

In some cases. Tell us the territory and the categories and we will discuss what is possible.

Can you supply product imagery for listings?

Yes, for the lines you stock. Ask with your first order.

Samples · Free across the UAE

Stacked white towels and bedding Celestial carpet tiles in an open-plan office Grey carpet tiles in an office lounge

Start with a sample

Nobody commits eight hundred square metres to a photograph. Tell us the space and we will send the samples that suit it.

Or call us directly

We reply within one working day.

Thank you. We will be in touch within one working day.

Search by product code too. CP250, HG500 or WA1308 will take you straight to the sheet.