For commercial buyers

Flooring specified for offices, headquarters and workplace fit-out. Rated against the traffic each area actually takes, and laid overnight so a floor plate never comes out of service.

5
Flooring lines
26
Carpet tile collections
UAE
Supplied and fitted

What goes where in a building

The division pages sort by product. This sorts by the space you are standing in.

Area Flooring Home linen What decides the specification
Reception and lobby Carpet Tiles, heavy commercialNot applicable First impression, and the traffic of everyone who enters the building.
Open plan floor Carpet Tiles · SPC FlooringNot applicable Acoustics underfoot, and whether castor chairs run over it all day.
Cellular offices Carpet Tiles, general commercialNot applicable Lighter traffic, so the budget goes further per square metre.
Meeting and board rooms Wall to Wall CarpetNot applicable Acoustic performance. The room is judged on how it sounds, not how it looks.
Server and technical Raised FlooringNot applicable Load rating and a serviceable void for cabling and cooling.
Circulation and stairs Carpet Tiles, heavy commercialNot applicable Fire class and wear, where footfall never stops.
Washrooms and showers LVTTowels and bathmats Slip rating when wet, and terry if the building has end of trip facilities.

Where the range already goes

True Marketing supplies the same range these groups already use

Hotel groups supplied by the mill worldwide. We hold the same range for the Middle East.

Explore all clients →
  • Marriott
  • Hilton
  • Hyatt
  • IHG
  • Wyndham
  • Radisson
  • Sheraton
  • Westin
  • Taj Hotels and Palaces
  • Oberoi Hotels and Resorts
  • Novotel
  • Disney

Trademarks are the property of their respective owners.

The two halves of the business

See all categories →
Lounge with grey carpet tiles, armchairs and a large window

Flooring

Carpet tile, SPC, LVT, wall to wall and raised flooring. Specified against traffic rating and fire class, and fitted around a building that stays open and trading.

View the division →
An unmade bed in white and taupe linen in soft morning light

Home Linen

Bed linen, towels, bathmats, robes, carpets, cushions, and throws tested for weight, construction, and durability after 50 commercial laundry washes.

View the division →

Fitting out a working building

Four things that decide a commercial order, and that a general supplier will not raise with you.

  1. Castor chairs and acoustics

    An open floor takes a chair wheel over the same square metre a thousand times a week. Wear rating and acoustic performance decide the tile long before the pattern does.

  2. Fire class on escape routes

    Circulation and stairs carry the tightest requirement in the building. Send the drawings and we will specify against them rather than leaving you to check it.

  3. Nobody moves out for a refit

    Floors go down overnight, floor plate by floor plate. Tell us the phasing and we will schedule delivery against it rather than dropping the whole order at once.

  4. Raised access is a system, not a finish

    Server and technical rooms need load rating and a serviceable void. It is specified alongside the M and E drawings, not with the carpet.

Stock and lead times

What is actually on the floor in Sharjah

  • Almost 50 SKUs

    Held in the UAE

    Carpet tile, SPC and LVT kept in stock in Sharjah, so a fitout can start without waiting on a shipment.

  • Delivery and fitting

    Done by us

    We supply and install for fitout companies, contractors and hotels, on the programme the site is working to.

  • Printed to order

    Shorter lead times

    Digitally printed carpet made for lobbies, banquet halls and auditoriums, with an acoustic underlay under it.

What commercial buyers ask

Can you lay a floor without taking the office out of service?

Yes. Carpet tile lays with no subfloor and no adhesive, so a floor plate can go down overnight and be back in use the next morning. Tell us the phasing and we schedule against it.

Which fire class do UAE office escape routes need?

It is set by the authority having jurisdiction for the building. Get the requirement from the consultant in writing and we will specify against it; each collection states its class on the product page and the sheet.

Do you supply raised access flooring as a system?

Yes: panels, pedestals and finishes, specified to the load rating and void height the M and E design needs.

What is the difference between heavy and general commercial?

The traffic the construction was built to take. Heavy commercial has a denser pile and tighter tuft for corridors and receptions; general commercial suits cellular offices and lighter areas.

Can a single damaged tile be replaced later?

Yes. That is the advantage of tile over broadloom. Order attic stock with the main order so a replacement comes from the same dye lot.

Do you install, or supply only?

Both. Our own teams fit what we supply, or we supply to your installer.

Samples · Free across the UAE

Stacked white towels and bedding Celestial carpet tiles in an open-plan office Grey carpet tiles in an office lounge

Start with a sample

Nobody commits eight hundred square metres to a photograph. Tell us the space and we will send the samples that suit it.

Or call us directly

We reply within one working day.

Thank you. We will be in touch within one working day.

Search by product code too. CP250, HG500 or WA1308 will take you straight to the sheet.